Steps to Establishing Your Brand’s Identity
In this article, we are going to explain the best steps to establishing your brand’s identity. There are many things that go into making your mark in your field of expertise. Hopefully, by the end of this article, you will have learned a few key strategies to help elevate your brand’s identity to the next level. Let’s get started!
Establish a Logo & Color Scheme:
Your main goal should be making sure that your audience can recognize your brand by certain color schemes, designs, slogans, or the logo itself. You want to have a unique and appealing color scheme, with a visually attractive logo. This will help grasp your audience’s attention and help keep your business in a professional light. You want to avoid sloppily designed logos and any bazaar color schemes. Make sure you spend the time and money in nailing down this step first. Once you complete this step, you won’t have to worry about rebranding for at least 2-3 years. Keep it simple, but creative.
Establish a Logo & Color Scheme:
Your main goal should be making sure that your audience can recognize your brand by certain color schemes, designs, slogans, or the logo itself. You want to have a unique and appealing color scheme, with a visually attractive logo. This will help grasp your audience’s attention and help keep your business in a professional light. You want to avoid sloppily designed logos and any bazaar color schemes. Make sure you spend the time and money in nailing down this step first. Once you complete this step, you won’t have to worry about rebranding for at least 2-3 years. Keep it simple, but creative.
Need graphic design services? We offer many different graphic design options. Feel free to check out some of our work and services here. We’re here to help and assist you in every way possible!
Create & Maintain a Social Media Presence:
Social Media is an easy way to create and generate free or cost efficient leads. It takes no money to create social media, the hard part of it is learning to stay consistent regardless of the results you get when you first start. You want to interlink your socials to any social media accounts you create. Once you generate an audience, take some time to study and understand the analytic side of it all. See what content your audience engages with most and continue to push that type of content. Audience engagement and viewer retention are two of the most important analytics you should be tracking. If your audience is happy and satisfied with the type of content your posting, they will be encouraged to support your brand.
Need assistance in creating social media content or managing your social media? We offer many different services to help assist you in building your social media presence.
Building a Website:
Once you have your color scheme, logo, and socials created, the next step is to build your website. This will be the backbone to generating organic leads. Your website needs to incorporate your brand’s color scheme, your logo, and it needs to be simplistic and clean. You don’t need to scare your customer’s away with an overwhelming website that is hard to navigate. Keep your landing pages brief with the important information at the top. Incorporate call-to-action buttons, creative content, good quality photos, and an appealing layout. To learn more about what every website should have, and how to incorporate it into your website, check out the following article.
Need a website built from scratch or rebuilt? We offer many different web design services. We’re here to help you elevate your brand!
SEO Setup & Improvement:
Establishing your presence on Google can help generate many different leads. You want to set up SEO on your website once you complete the build process. Once you know your website is functioning and you launch it, start incorporating keywords and scanning your content to see where you can improve wording. Some SEO basics are keywords, titling images to relate to page content and the keyword for that page, adding page tags and categories, and getting set up with Google services. There is so much to learn about SEO but those are some of the basics. If you start incorporating these habits into your existing content and new content, you will see steady growth. Just like social media, study and understand the analytical side of it. See what content keeps your audience engaged.
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Building Good Relationships with Your Peers:
The most important part of all of this is building a good relationship with your audience, clients, and other business owners. Building relationships with your peers goes a long way. One good review can always generate into another lead. For the negative experiences, do what is right for your business, but also the client. Your job is to take care of them and satisfy your needs. Use your best judgment in these situations. Connect and build relationships with other entrepreneurs and business owners. These relationships can lead to connecting you with more businesses, clients, and long-time friendships.
Want to get involved with a group of creatives that support each other? We have a community built on supporting each other and building relationships. Check it out here!
Stay Persistent & Consistent:
With any massive undertaking or big goal the key is staying persistent and consistent. You will have high’s and low’s, you will struggle, you will have moments of fear and doubt, and moments of uncertainty. Stick true to your vision and your goals. Stay focused and stay on track.
For any assistance you need in this journey, we’re happy to help in whatever way we can. Feel free to reach out to us for anything you may need. We hope this article helped generate some ideas and opened up some opportunities to elevate and establish your brand’s identity. For more content or tips & tricks feel free to check out our other blog posts and our podcast.
